"The Taste of Love" is a gentle, emotional short film that celebrates the flavors of childhood and the unspoken love within Vietnamese families. The story follows a grown child returning home after years away, where every dish holds a memory and every taste rekindles the bond between mother and child. This project helps brands connect deeply with viewers, especially on social media, through stories that tug at the heart. The takeaway: "Love has a unique taste, and it’s the flavor of memories."
Celebrating 80 years of the Vietnam People’s Army, composer Nguyen Ba Hung (Happy Media leadership) introduced three brand-new songs as a tribute to the nation’s frontline heroes. These tracks blend high artistry with a deep sense of social responsibility, reflecting how Happy Media’s creative team stays in tune with the country’s story and spirit.
"Silent Glory" is a powerful anthem celebrating unsung heroes such as soldiers, engineers, workers, scientists, and officials, who quietly shape and safeguard the nation. With stirring melodies and meaningful lyrics, the song sparks pride, gratitude, and inspires listeners to live with heart.
"Hollywood Game Night – Star-Studded Party" is Vietnam’s take on the hit US gameshow. Packed with celebs, fun games, and clever challenges, the show delivered big laughs and good vibes on VTV primetime. Happy Media leaders joined the core production team for this program.
To celebrate 44 years of Southern Liberation and Reunification in 2019, THVL teamed up with partners for a special TV concert: "Timeless Songs." The show honored the past and fueled national pride with legendary melodies that shaped Vietnam’s story. Crafted as a themed medley, it linked together classics like "Co Gai Mo Duong," "Tien Ve Sai Gon," and "Dat Nuoc Tron Niem Vui," performed by top artists with powerful stage design. Happy Media’s leaders used their deep TV experience to shape the concept, pick the lineup, direct the art, and run the show.
FPT Play launched "Sky of Memories," a Bolero music series designed to revive timeless hits and spark heartfelt nostalgia in viewers. Blending classic vibes with cutting-edge TV production, the show delivers a rare, high-quality experience. Presented as a live TV concert with dramatic musical stories, it puts emotional storytelling front and center and brings legendary songs back to life. Happy Media leaders Ba Hung and Hong Bien took the helm as Music Directors.
Following a hit first season, Binh Dinh doubled down with the second Food & Culture Festival to boost tourism, celebrate local flavor, and bring in the crowds. The event featured 50+ booths, big-name artists, and a huge audience, all needing a smart, seamless plan. Happy Media came on board to shape the brand look, layout, and full communication strategy. We built a bold visual identity, designed modern spaces and stages that still honored Vietnamese food culture, and mixed online and offline media to make sure the festival was the talk of the town—before, during, and after.
The Sa Dec Flower Festival is Dong Thap’s signature event to celebrate its vibrant flower-growing tradition while boosting tourism, trade, and investment in the region. The 2025 edition marks the festival’s second year, bigger and more diverse than ever, with activities citywide. Happy Media worked closely with organizers, consulting on the event’s concept, content, and guest experience. We brought new ideas to life, created standout key visuals and branding, and helped connect all activities under one unique festival theme.
