Opening Ceremony of Summer Tourism – Quy Nhon Paradise Beach: Shine and Thrive 2024 marked a bold new era for the city’s tourism image and guest experience. The organizers wanted a standout, buzzworthy event, so they brought in a top agency to lead every step from concept to execution. Happy Media took the challenge, blending local culture with modern design, creative production, and multi-platform media to craft a community celebration that was both deeply cultural and packed with emotion.