Deo Ca Group’s 40th Anniversary was a milestone event, celebrating four decades at the forefront of Vietnam’s transport industry. Happy Media took charge of the experience, producing a spectacular music show that told the brand’s story from humble beginnings to bold ambitions. The event unfolded in three acts, each capturing a key moment in the company’s journey. Creative performances fused music, visuals, and cutting-edge tech to leave a lasting impression and deliver the spirit of “40 Years – A Journey of Rising Above – A New Era of Growth.”