Quy Nhon Paradise Beach – Rise and Shine 2025 brought Binh Dinh’s Countdown event back bigger and bolder than ever. This show mixed live music, next-level tech, and unforgettable travel vibes, putting Quy Nhon firmly on the map as a must-visit destination for event tourism in Vietnam. With “Rise and Shine” as its theme, the event closed out the year and welcomed 2025 with major energy. Competing with other cities for traveler attention, the province set out to create a headline-grabbing, inspiring event that would boost tourism and spark excitement. Happy Media handled everything from concept and visuals to content, media strategy, and stage operations.