Esign – visuals – experience

Following a hit first season, Binh Dinh doubled down with the second Food & Culture Festival to boost tourism, celebrate local flavor, and bring in the crowds. The event featured 50+ booths, big-name artists, and a huge audience, all needing a smart, seamless plan. Happy Media came on board to shape the brand look, layout, and full communication strategy. We built a bold visual identity, designed modern spaces and stages that still honored Vietnamese food culture, and mixed online and offline media to make sure the festival was the talk of the town—before, during, and after.

The Sa Dec Flower Festival is Dong Thap’s signature event to celebrate its vibrant flower-growing tradition while boosting tourism, trade, and investment in the region. The 2025 edition marks the festival’s second year, bigger and more diverse than ever, with activities citywide. Happy Media worked closely with organizers, consulting on the event’s concept, content, and guest experience. We brought new ideas to life, created standout key visuals and branding, and helped connect all activities under one unique festival theme.

Quy Nhon Paradise Beach – Rise and Shine 2025 brought Binh Dinh’s Countdown event back bigger and bolder than ever. This show mixed live music, next-level tech, and unforgettable travel vibes, putting Quy Nhon firmly on the map as a must-visit destination for event tourism in Vietnam. With "Rise and Shine" as its theme, the event closed out the year and welcomed 2025 with major energy. Competing with other cities for traveler attention, the province set out to create a headline-grabbing, inspiring event that would boost tourism and spark excitement. Happy Media handled everything from concept and visuals to content, media strategy, and stage operations.

Deo Ca Group’s 40th Anniversary was a milestone event, celebrating four decades at the forefront of Vietnam’s transport industry. Happy Media took charge of the experience, producing a spectacular music show that told the brand’s story from humble beginnings to bold ambitions. The event unfolded in three acts, each capturing a key moment in the company’s journey. Creative performances fused music, visuals, and cutting-edge tech to leave a lasting impression and deliver the spirit of "40 Years – A Journey of Rising Above – A New Era of Growth."

Opening Ceremony of Summer Tourism - Quy Nhon Paradise Beach: Shine and Thrive 2024 marked a bold new era for the city’s tourism image and guest experience. The organizers wanted a standout, buzzworthy event, so they brought in a top agency to lead every step from concept to execution. Happy Media took the challenge, blending local culture with modern design, creative production, and multi-platform media to craft a community celebration that was both deeply cultural and packed with emotion.