{"id":1231,"date":"2025-11-11T14:29:43","date_gmt":"2025-11-11T07:29:43","guid":{"rendered":"https:\/\/happynetwork.vn\/don-vi-to-chuc-su-kien-ky-niem-40-nam-thanh-lap-tap-doan-deo-ca\/"},"modified":"2025-11-12T02:05:47","modified_gmt":"2025-11-11T19:05:47","slug":"don-vi-to-chuc-su-kien-ky-niem-40-nam-thanh-lap-tap-doan-deo-ca","status":"publish","type":"post","link":"https:\/\/happynetwork.vn\/en\/blog\/the-organizer-of-the-40th-anniversary-celebration-of-deo-ca-group\/","title":{"rendered":"The organizer of the 40th Anniversary Celebration of Deo Ca Group"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">With a scale of more than 1,000 guests and an artistic story rich in brand identity, the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\u201d is one of the hallmark events demonstrating the professional, creative event-organizing capability and application of modern technology by Happy Media \u2013 the partner that accompanied \u0110\u00e8o C\u1ea3 Group on this meaningful milestone.<\/span><\/i><\/p>\n<h2><b>Happy Media demonstrates event-organizing capability through the \u0110\u00e8o C\u1ea3 Group project<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In a context where the event market increasingly demands creativity and experience, Happy Media proved its event-organizing competence through the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey,\u201d held on the evening of July 19, 2025, at the \u0110\u00e8o C\u1ea3 Road Tunnel Operation Center (H\u1ea3o S\u01a1n village, H\u00f2a Xu\u00e2n commune, \u0110\u1eafk L\u1eafk province).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the theme \u201c<\/span><b>Journey of Overcoming Challenges<\/b><span style=\"font-weight: 400;\">,\u201d the event was invested in on a grand scale, delivering an emotionally rich artistic night that recreated the 40-year development journey and affirmed the position of \u0110\u00e8o C\u1ea3 Group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy Media \u2013 acting as the consulting and event-organizing unit \u2013 took charge of the entire <a href=\"https:\/\/happynetwork.vn\/dich-vu\/to-chuc-su-kien\/dich-vu-thiet-bi-san-xuat-su-kien\">design and content creation<\/a>, <a href=\"https:\/\/happynetwork.vn\/dich-vu\/to-chuc-su-kien\/nhan-su-dieu-phoi-anh-sang\">stage production<\/a> and <a href=\"https:\/\/happynetwork.vn\/dich-vu\/to-chuc-su-kien\/nhan-su-dieu-phoi-anh-sang\">program coordination<\/a>, creating an impressive event that was polished from imagery to emotion.<\/span><\/p>\n<figure id=\"attachment_1159\" aria-describedby=\"caption-attachment-1159\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1159\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-2.jpg\" alt=\"Stage of the 40th anniversary ceremony of \u0110\u00e8o C\u1ea3 Group\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-2.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-2-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-2-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-2-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1159\" class=\"wp-caption-text\">Stage of the 40th anniversary ceremony of \u0110\u00e8o C\u1ea3 Group<\/figcaption><\/figure>\n<h2><b>Implementation items \u2013 From concept to real experience<\/b><\/h2>\n<h3><b>1. Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Happy Media handled the full design and concept development for the program, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entrance gate, exhibition tunnel, stage, photobooth \u2013 designed according to the \u201cJourney of Overcoming Challenges\u201d concept, creating continuous visual highlights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Script and program director: Staged as a \u201cGrand Concert \u2013 An artistic story of \u0110\u00e8o C\u1ea3\u2019s 40 years,\u201d expressing the Group\u2019s development journey in an artistic language combined with technology.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_1160\" aria-describedby=\"caption-attachment-1160\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1160\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n.jpg\" alt=\"Key Visual of the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1160\" class=\"wp-caption-text\">Key Visual of the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey<\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1164\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/22-1-300x188.jpg\" alt=\"\" width=\"381\" height=\"238\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/22-1-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/22-1-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/22-1-768x480.jpg 768w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/22-1.jpg 1040w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1163\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/21-1-300x188.jpg\" alt=\"\" width=\"380\" height=\"238\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/21-1-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/21-1-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/21-1-768x480.jpg 768w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/21-1.jpg 1040w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<figure id=\"attachment_1165\" aria-describedby=\"caption-attachment-1165\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1165\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/23.jpg\" alt=\"Illustration of the design items for the event project\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/23.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/23-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/23-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/23-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1165\" class=\"wp-caption-text\">Illustration of the design items for the event project<\/figcaption><\/figure>\n<h3><b>2. Infrastructure &amp; technology<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hologram performance on stage: vividly recreating images and marks of the 40-year journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3D mapping exhibition: combining real imagery and high-tech effects to offer a multi-dimensional experience for guests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Synchronized stage, audio, and lighting systems: ensuring smooth performance effects and creating a professional, impressive event atmosphere.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_1166\" aria-describedby=\"caption-attachment-1166\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1166\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/ha\u0302\u0300m.jpg\" alt=\"Exhibition tunnel at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/ha\u0302\u0300m.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/ha\u0302\u0300m-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/ha\u0302\u0300m-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/ha\u0302\u0300m-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1166\" class=\"wp-caption-text\">Exhibition tunnel at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey<\/figcaption><\/figure>\n<h2><b>Structure of the artistic program \u2013 Narrating by art and technology<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The highlight of the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\u201d lies in how Happy Media constructed the program as a \u201ctheatrical piece,\u201d retelling the Group\u2019s development story through three clear chapters that are narrative-driven and emotionally rich:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chapter 1 (1985 \u2013 2008):<\/b> <i><span style=\"font-weight: 400;\">Inheritance \u2013 Overcoming Challenges<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chapter 2 (2008 \u2013 2018):<\/b> <i><span style=\"font-weight: 400;\">Breakthrough \u2013 Development<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chapter 3 (2018 \u2013 present):<\/b> <i><span style=\"font-weight: 400;\">Era of Rising<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each segment was staged with meticulous investment in stage, music, lighting, artists and performance technology, making viewers feel as if they were reliving the brand\u2019s 40-year development journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program featured participation from People\u2019s Artist (NSND) Quang Th\u1ecd, singers \u0110\u00f4ng H\u00f9ng and Y\u00ean H\u00e0, along with many artists, dancers and a professional performance team. <\/span><span style=\"font-weight: 400;\">Performances were conceptualized and executed by Chief Director \u2013 musician Nguy\u1ec5n B\u00e1 H\u00f9ng, Music Director \u2013 musician Ph\u1ea1m H\u1ed3ng Bi\u1ec3n, and Chief Choreographer \u0110i\u1ec1n B\u00f9i (who are leaders of Happy Media), creating stage moments that were both refined and emotionally rich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having the three most important roles of a program \u2013 director, music, and choreography \u2013 all within one organizing unit gives Happy Media a superior advantage: unified creative thinking, seamless coordination capability, and tight control over artistic quality. As a result, every detail \u2013 from sound and lighting to stage emotion \u2013 was blended into a cohesive whole, helping the program to be not only visually beautiful but also deep in emotion and message.<\/span><\/p>\n<figure id=\"attachment_1167\" aria-describedby=\"caption-attachment-1167\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1167\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-10.jpg\" alt=\"Singer \u0110\u00f4ng H\u00f9ng performing at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-10.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-10-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-10-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-10-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1167\" class=\"wp-caption-text\">Singer \u0110\u00f4ng H\u00f9ng performing at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey<\/figcaption><\/figure>\n<h2><b>Design and production \u2013 When technology becomes the language of storytelling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As the event organizer, Happy Media provided an integrated solution for the entire event space and infrastructure. The design and construction included the entrance gate, exhibition tunnel, photobooth and central stage, all uniformly designed under the concepts \u201cJourney of Overcoming Challenges\u201d and \u201cThe Destination Is Always Ahead,\u201d recreating \u0110\u00e8o C\u1ea3\u2019s development marks through each phase.<\/span><\/p>\n<p><b>Entrance gate \u2013 The beginning of the \u201cJourney of Overcoming Challenges\u201d<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">From the event gate, attendees were welcomed by a design inspired by brand imagery, notable projects, and mountain-crossing roadways, along with careful, professional reception and hospitable spirit.<\/span><\/p>\n<p><b>Exhibition tunnel \u2013 The timeline corridor of \u0110\u00e8o C\u1ea3\u2019s 40 years<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The exhibition tunnel space was likened to a timeline corridor guiding viewers through five development phases of the Group. <\/span><span style=\"font-weight: 400;\">With visual images and information to recreate projects and milestones, the 40-year journey became relatable and pride-inspiring.<\/span><\/p>\n<p><b>Check-in area \u2013 Recreating brand symbols<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Designed as a mini exhibition, displaying models of \u0110\u00e8o C\u1ea3\u2019s representative projects. Every detail was crafted carefully and vividly, creating a space that was both artistic and imbued with brand spirit.<\/span><\/p>\n<p><b>Main stage \u2013 Where emotions soar<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The central stage was grandly constructed, applying <\/span><b>hologram,<\/b><span style=\"font-weight: 400;\"> combined with audio\u2013lighting systems to create a grand concert with modern technology and high artistic value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the harmonious combination of artistic production and advanced technology, the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\u201d not only met technical standards but also conveyed the company\u2019s spirit of Aspiration \u2013 Determination \u2013 Gratitude through every stage detail.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1169\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/17-1.jpg\" alt=\"\" width=\"380\" height=\"238\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/17-1.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/17-1-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/17-1-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/17-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1168\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/3.jpg\" alt=\"\" width=\"380\" height=\"238\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/3.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/3-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/3-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/3-768x480.jpg 768w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<figure id=\"attachment_1170\" aria-describedby=\"caption-attachment-1170\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1170\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-11.jpg\" alt=\"Application of hologram in the performance at \u0110\u00e8o C\u1ea3 Group\u2019s event\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-11.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-11-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-11-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-11-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1170\" class=\"wp-caption-text\">Application of hologram in the performance at \u0110\u00e8o C\u1ea3 Group\u2019s event<\/figcaption><\/figure>\n<h2><b>Happy Media \u2013 An event organizer with an integrated mindset<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The project\u2019s success lies not only in its scale but also in an integrated event-organizing mindset \u2013 the strength that has created Happy Media\u2019s brand. In each project, Happy Media is not only an event organizer but a strategic partner of the brand. From concept to execution, every stage is managed by a professional team across many areas such as content creation, stage production, performance technology, communications and marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy Media possesses multi-tiered human resources, including experts who have handled many large projects nationwide, from cultural\u2013art programs to corporate events and thousand-guest-scale anniversary ceremonies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The smooth coordination between departments ensures implementation proceeds in a synchronized, precise manner and guarantees schedule adherence at every step. This is the foundation that allows Happy Media to build an end-to-end operating model \u2013 from strategy to execution \u2013 suitable for many scales and the specificities of each partner brand.<\/span><\/p>\n<figure id=\"attachment_1171\" aria-describedby=\"caption-attachment-1171\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1171\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-9.jpg\" alt=\"Event staff and Happy Media leaders at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-9.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-9-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-9-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-9-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1171\" class=\"wp-caption-text\">Event staff and Happy Media leaders at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey<\/figcaption><\/figure>\n<h2><b>Proving capability \u2013 Creating difference from emotion, culture and experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What sets Happy Media apart in the event industry is not only the ability to produce large-scale events but also the way of turning each event into an emotional journey and culturally deep experience. With the \u0110\u00e8o C\u1ea3 Gala project, the creative team continuously sought new expressions where technology played only the role of a tool, while human emotion remained at the center of every experience. Happy Media aims to tell stories visually so that audiences not only \u201csee\u201d but also \u201cfeel\u201d the brand story through each stage moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy Media\u2019s strength lies in combining technology and culture, creating programs that are both modern and approachable, helping brands express their unique identity. With the participation of renowned artists and a creative team experienced in music, choreography and stage design, Happy Media elevated \u0110\u00e8o C\u1ea3\u2019s 40th anniversary program into a true \u201cgrand concert\u201d \u2013 where each performance is a slice of the development journey told through diverse and refined artistic languages.<\/span><\/p>\n<figure id=\"attachment_1172\" aria-describedby=\"caption-attachment-1172\" style=\"width: 1052px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1172\" src=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-12.jpg\" alt=\"Happy Media leadership at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\" width=\"1052\" height=\"658\" srcset=\"https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-12.jpg 1040w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-12-300x188.jpg 300w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-12-1024x640.jpg 1024w, https:\/\/happynetwork.vn\/wp-content\/uploads\/2025\/11\/7-thg-11-To\u0302\u0309-chu\u031b\u0301c-su\u031b\u0323-kie\u0323\u0302n-12-768x480.jpg 768w\" sizes=\"auto, (max-width: 1052px) 100vw, 1052px\" \/><figcaption id=\"caption-attachment-1172\" class=\"wp-caption-text\">Happy Media leadership at the Gala 40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Happy Media would like to send sincere thanks to \u0110\u00e8o C\u1ea3 Group for trusting and partnering with us on this meaningful milestone. This successful cooperation motivates us to continuously improve quality and creativity in every project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With professionalism and an innovative mindset, <a href=\"https:\/\/www.facebook.com\/share\/p\/1HCFXApDUT\/\" target=\"_blank\" rel=\"noopener\">Happy Media<\/a> is always ready to connect and become a partner alongside brands and organizations for large events and campaigns, creating media\u2013art experiences with a distinctive imprint<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a scale of more than 1,000 guests and an artistic story rich in brand identity, the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey\u201d is one of the hallmark events demonstrating the professional, creative event-organizing capability and application of modern technology by Happy Media \u2013 the partner that accompanied \u0110\u00e8o C\u1ea3 Group on this meaningful milestone. Happy Media demonstrates event-organizing capability through the \u0110\u00e8o C\u1ea3 Group project In a context where the event market increasingly demands creativity and experience, Happy Media proved its event-organizing competence through the Gala \u201c40 Years of \u0110\u00e8o C\u1ea3\u2019s Journey,\u201d held on the evening of July 19, 2025, at the \u0110\u00e8o C\u1ea3 Road Tunnel Operation Center (H\u1ea3o S\u01a1n village, H\u00f2a Xu\u00e2n commune, \u0110\u1eafk L\u1eafk province). With the theme \u201cJourney of Overcoming Challenges,\u201d the event was invested in on a grand scale, delivering an emotionally rich artistic night that recreated the 40-year development journey and affirmed the position of \u0110\u00e8o C\u1ea3 Group. Happy Media \u2013 acting as the consulting and event-organizing unit \u2013 took charge of the entire design and content creation, stage production and program coordination, creating an impressive event that was polished from imagery to emotion. Implementation items \u2013 From concept to real experience 1. Content Happy Media handled the full design and concept development for the program, including: Entrance gate, exhibition tunnel, stage, photobooth \u2013 designed according to the \u201cJourney of Overcoming Challenges\u201d concept, creating continuous visual highlights. Script and program director: Staged as a \u201cGrand Concert \u2013 An artistic story of \u0110\u00e8o C\u1ea3\u2019s 40 years,\u201d expressing the Group\u2019s development journey in an artistic language combined with technology. 2. Infrastructure &amp; technology Hologram performance on stage: vividly recreating images and marks of the 40-year journey. 3D mapping exhibition: combining real imagery and high-tech effects to offer a multi-dimensional experience for guests. Synchronized stage, audio,<\/p>\n","protected":false},"author":3,"featured_media":1206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,1],"tags":[],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/posts\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":2,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"predecessor-version":[{"id":1242,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/posts\/1231\/revisions\/1242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happynetwork.vn\/en\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}